What is one of the primary responsibilities of a licensee representing a client?

One of the primary responsibilities of a licensee representing a client is to honor the agreement with the client. This encompasses adhering to the terms outlined in the listing agreement or any contract negotiated with the client. It ensures that the licensee acts in the best interest of their client, maintaining loyalty and fiduciary duty, which are core principles in real estate practice. Upholding the agreement means that the licensee must prioritize the client's interests, provide necessary disclosures, and fulfill their obligations as defined in the contractual agreement, which fosters trust and a positive working relationship.

In contrast, negotiating the highest possible commission does not align with the client’s best interests and could lead to ethical concerns if not transparently discussed with the client. Limiting communication to only marketing efforts restricts the essential ongoing dialogue necessary to keep the client informed about all aspects of the transaction, which could hinder effective representation. Actively promoting competing properties directly contradicts the obligation to represent the client's interests, as it could lead to divided loyalties and potential conflicts of interest.