What information must appear in advertising related to the brokerage business?

In the context of advertising related to the brokerage business, it is essential to include the sponsoring licensee's name and business name to ensure compliance with Illinois real estate regulations. This requirement helps to establish the legitimacy and transparency of the advertisement, allowing potential clients to easily identify the brokerage and the responsible parties.

Including this information helps maintain professionalism and trust within the real estate market, as consumers have a clear point of contact for inquiries about the advertised services or listings. It also aligns with regulatory standards that aim to protect consumers by ensuring that they are aware of who they are dealing with in any real estate transaction.

The other options, while they may seem relevant in various contexts, do not meet the regulatory standard for required advertising disclosures in the brokerage space. Personal contact information may be useful for direct communication but is not a mandated inclusion in advertising. Similarly, conveying property prices can be beneficial for marketing purposes but is not a legal requirement. A logo, while part of branding, does not satisfy the critical need for identifying the brokerage entity and its licensee as explicitly required.